Emeryville, California—August 30, 2010—Ravenflow today unveiled integration with Microsoft® Visio® from the cloud-based version of its award-winning RAVEN technology for rapid business process and use case visualization.

“Visio is the go-to process modeling and flowcharting tool for many companies,” said David Ruiz, Vice President, Products at Ravenflow.  “We recognized that organizations wanted to leverage their existing investments in Visio and other Microsoft tools, while expanding the pool of process contributors.  RAVEN Cloud now provides a faster, easier on-ramp to Visio, extending business process and use case modeling to more stakeholders across the organization and enabling ready collaboration with anyone who uses Visio.”

While Microsoft Visio is widely considered the diagramming tool of choice, many business and process analysts can struggle to create clear, logically correct process maps using Visio or other drawing tools.  In many cases, they can spend hours – or even days – interpreting requirements and textual descriptions and drawing the diagrams from scratch.

“Whether the project is business process transformation or product development, process modeling provides a critical first step in validating how a system or service should perform. As models are far easier to change than code, the better the model, the more accurately it can be validated by stakeholders and the less rework will be required during development,” said Nathaniel Palmer, Editor in Chief at BPM.com.

“Yet the most common mistake is to begin by drawing lines and boxes, inevitably leading to ambiguity and misinterpretation by stakeholders, rather than first establishing a clear and simple explanation of the process,” he explained.

RAVEN Cloud transforms process modeling by eliminating the need to draw at all.  It automatically generates visual process diagrams from natural language descriptions in seconds, empowering users to express their process and application needs instantly, and with greater clarity and quality.

“By allowing process models to be created directly from written narratives,” Palmer said, “RAVEN Cloud offers a more effective way for stakeholders and non-technical subject matter experts to contribute directly to model definition and validation, without also needing to be Visio experts.  This approach should both expand the market of potential modelers, and lead to more accurate modeling results.”

Based upon patented language processing technology, RAVEN Cloud allows business people to describe business processes in plain English, or select from a library of business process and use case templates.  RAVEN Cloud automatically identifies any logical errors, process gaps and missing or ambiguous steps while generating error-free visual process diagrams that all stakeholders can understand.  A free public beta is available at www.ravencloud.com .

To learn more about RAVEN Cloud’s integration with Visio, join Ravenflow’s free launch webinar, “Simplifying Process Mapping with RAVEN Cloud and Visio,” tomorrow, Tuesday, Aug.31 at 10 a.m.  PDT (1 p.m. EDT).  To register for this event, please visit: https://www1.gotomeeting.com/register/344964745 .

About Ravenflow
Ravenflow is the leading provider of process visualization and requirements definition software that allows companies to gain better insight, clarity, and quality in their process improvement and application development projects.  Leveraging a patented natural language engine, Ravenflow helps companies analyze and visualize their business processes, application requirements, and system engineering needs.  Ravenflow recently received the 2010 IBM Jazz Innovator Finalist Award, the 2009 Jolt Productivity Award, 2009 IBM Rational ISV Partner of the Year Award, and was selected as a Gartner “Cool Vendor in Application Development.”

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All products mentioned in the release are trademarks or registered trademarks of Ravenflow.  All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Media Contact:
David Ruiz, Vice President, Products
(510) 285-4625
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Nathaniel Palmer

Rated as the #1 Most Influential Thought Leader in Business Process Management (BPM) by independent research, Nathaniel Palmer is recognized as one of the early originators of BPM, and has led the design for some of the industry’s largest-scale and most complex projects involving investments of $200 Million or more. Today he is the Editor-in-Chief of BPM.com, as well as the Executive Director of the Workflow Management Coalition, as well as VP and CTO of BPM, Inc. Previously he had been the BPM Practice Director of SRA International, and prior to that Director, Business Consulting for Perot Systems Corp, as well as spent over a decade with Delphi Group serving as VP and CTO. He frequently tops the lists of the most recognized names in his field, and was the first individual named as Laureate in Workflow. Nathaniel has authored or co-authored a dozen books on process innovation and business transformation, including “Intelligent BPM” (2013), “How Knowledge Workers Get Things Done” (2012), “Social BPM” (2011), “Mastering the Unpredictable” (2008) which reached #2 on the Amazon.com Best Seller’s List, “Excellence in Practice” (2007), “Encyclopedia of Database Systems” (2007) and “The X-Economy” (2001). He has been featured in numerous media ranging from Fortune to The New York Times to National Public Radio. Nathaniel holds a DISCO Secret Clearance as well as a Position of Trust with in the U.S. federal government.