EMC Launches New Information Management Consulting Practice

Acquisition of BusinessEdge Solutions Forms Foundation of New EMC Global Services Practice
Hopkinton, Mass. -- August 30, 2007 -- EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced the formation of a new industry-focused information management consulting practice within its Global Services organization.

The new information management services practice, a critical element in EMC's professional services growth strategy, will help its largest customers in key industry verticals get the most business value from their information and drive business impact from their information management investments. EMC's recent acquisition of BusinessEdge Solutions, a growing, privately held, industry-focused business and technology consulting firm headquartered in the United States, forms the foundation of the new services practice within EMC Global Services.

With a world-class, blue chip client list and well established multi-year customer relationships within the Fortune 500, BusinessEdge's industry professionals add deep vertical industry thought leadership and business consulting and delivery capabilities in the critical areas of compliance and risk management, business process analysis and improvement, and information management.

"As a leading technology service provider in the fast-growing areas of information management, compliance and risk management and business process improvement and analysis, BusinessEdge significantly extends our ability to align technology-led initiatives with business objectives," said Howard Elias, President, EMC Global Services & Resource Management Software Group. "BusinessEdge's extremely talented professionals, world-class processes and deep industry expertise across key vertical industries enables EMC to rapidly establish a new practice within EMC Global Services that will help us to deliver more business value to our largest customers and partners and further accelerate the customer adoption of information infrastructure solutions."

EMC Global Services, with 11,000 skilled information-focused professionals, provides consulting, implementation, integration and support services to help customers around the world get the most value out of their information strategies. EMC's new industry-focused information management consulting practice operates within an accelerated consulting delivery model that leverages assets which minimize time, costs and risk to engagements, including architectural frameworks, reusable solutions tools and templates and working demonstrations of integrated business solutions that feature thought leadership and best practice approaches. The new consulting practice strengthens EMC's position as a trusted advisor to its customers and partners, enabling them to improve business processes while optimizing the management and use of structured and unstructured information.

The new services practice will be lead by BusinessEdge's co-founders, Peter Gibson and Shailendra Jain, and will continue to leverage BusinessEdge's existing business development resources and services delivery processes and methodologies to focus on servicing the financial services, life sciences and communications, media and content industries. The acquisition is not expected to have a material impact to revenue or EPS for 2007.

About EMC
EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information management and storage that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC's products and services can be found at www.EMC.com.
Nathaniel Palmer
Author: Nathaniel PalmerWebsite: http://bpm.com
VP and CTO
Rated as the #1 Most Influential Thought Leader in Business Process Management (BPM) by independent research, Nathaniel Palmer is recognized as one of the early originators of BPM, and has led the design for some of the industry’s largest-scale and most complex projects involving investments of $200 Million or more. Today he is the Editor-in-Chief of BPM.com, as well as the Executive Director of the Workflow Management Coalition, as well as VP and CTO of BPM, Inc. Previously he had been the BPM Practice Director of SRA International, and prior to that Director, Business Consulting for Perot Systems Corp, as well as spent over a decade with Delphi Group serving as VP and CTO. He frequently tops the lists of the most recognized names in his field, and was the first individual named as Laureate in Workflow. Nathaniel has authored or co-authored a dozen books on process innovation and business transformation, including “Intelligent BPM” (2013), “How Knowledge Workers Get Things Done” (2012), “Social BPM” (2011), “Mastering the Unpredictable” (2008) which reached #2 on the Amazon.com Best Seller’s List, “Excellence in Practice” (2007), “Encyclopedia of Database Systems” (2007) and “The X-Economy” (2001). He has been featured in numerous media ranging from Fortune to The New York Times to National Public Radio. Nathaniel holds a DISCO Secret Clearance as well as a Position of Trust with in the U.S. federal government.