Today we have reached another crossroads in the market for BPM and Process Automation. At our recent bpmNEXT event in Santa Barbara, we had many meaningful discussions about this, and specifically about the arrival of “Intelligent Automation” as a definitive market and software category. It has arrived and is now truly a thing.
Yet we (both as a conference delegation and the broader community in subsequent conversations) are split what it means. Recently I wrote an article about this, yet there is more to the definition, which is still evolving. Just as we did with the definition, having a collective voice and common understanding of Intelligent Automation will be invaluable to sustaining its current momentum, and ultimately necessary for it stick.
Some questions which need answers:
- What is the differentiation you see/promote for that which truly separates "Intelligent Automation" from traditional workflow automation or BPM?
- How do/should we as a community drive a common understanding/definition of Intelligent Automation?
- How important is the analyst world and similar channels to driving collective voice and common understanding of "Intelligent Automation"?
- How should "Intelligent Automation" and "BPM" be juxtaposed?