No. A better phrase would be an old-fashioned mess (OFM). Cave paintings in an era of virtual reality.
So let's leave the present to Santa - how do we move it forward into the process of tomorrow?
[b]1: See the bigger picture[/b]
The Butterfly wings principle applies to process. The eco-system is bigger than a single company. And a small change in one place can have big effects somewhere else. By seeing the bigger picture we can make positive changes ripple through, rather than creating a series of fixed, immutable paths which form roadblocks to change.
[b]2: Create a 3D view[/b]
Our process must constantly gather intelligence and turn it into insight. To tell us where the need is not matched by the process currently, how we can delight by outperforming expectations and highlighting opportunities to do things entirely differently.
A dynamic intelligence system can continuously collect what may seem like inconsequential data from a multitude of small interactions with the company and aggregate it into insight. That needs a team approach. By seeing the process from a whole host of different angles a much greater insight is revealed.
[b]3: Add a timeline[/b]
Markets move fast. Much faster than companies. So processes cannot be static. If they drop behind what the company needs, they open an opportunity for competition, or even disruption. Only if they move ahead – anticipating future customer needs, do they create competitive advantage.
That requires a mindset change from the concept of managing to experimentation.
Accepting that the process is never perfect. Involving everyone continually in making it better. Testing. Data-driven. Lean Startup on steroids.
But it matches a world where product lifecycles are measured in months and the entire business model changes every few years. Fluid and dynamic - like a servo system to keep product and production continually aligned with the market need. The Process of tomorrow is Dynamic Product-Market alignment.
Dynamic Process
Oxfordshire, UK
+44 (0) 1491 874368
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peter@dynamicprocess.uk