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Extremely important. The same however can be said of, say... a vacuum cleaner... As a matter of fact, one could even state that if the UI is not as friendly as that of a vacuumcleaner, you have probably missed the point.</p>
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Now... Why are so many BPMS's still so, well, complicated? Because they have been build by a certain species. And that species is pretty often silicon based. IMO UI(x) needs to get <em>way more</em> attention. But also notation... No I'm not going to discuss notation again.

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Summarized I think it is very important that a specific audience gets a specific focus / context. Starting with a more general purpose and, when zooming in, becoming more audience targeted. So, a generic high or main level "Powerpoint" representation of your value chain / core processes and a "Click for KPI's here - button" is a great way to communicate with boardmembers, but not for developers. The trick is to have it all in one repository, represented per target audience. Actually, I (almost) started to discuss notation here... But you get my drift

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