From John Morris: By definition in BPM technology the artifacts of the work of business are first class-citizens of that technology. All other technologies are either complementary to BPM (e.g. business rules) or precursor to BPM (a coding framework) or hard-coded BPM (e.g. some processes in ERP). One technology vendor calls BPM “the language of business”. Here is their Youtube video that explores the definitions of BPM!
So do you think it would help BPM adoption to refer to BPM as the 'technology of the business' or the 'language of the business'?