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  1. Peter Schooff
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  3. Thursday, July 17 2014, 09:46 AM
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This past Tuesday IBM and Apple announced an agreement that stated:
Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®. The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.
So how do you think this will impact BPM and BPMS?
Scott Francis Accepted Answer
Blog Writer
Not sure we can project precise effect on BPM/ BPMS... however, if IBM really takes the partnership to heart and focuses their mobile efforts on iOS, it could result in renewed focus in their development (and more importantly, design) efforts. Focusing helps a lot... but of course, they still have to execute on the new plan, or even formulate the new plan, so the future is still quite uncertain.

That's just focusing on the mobile angle... the other angle is cloud-services... if these industry applications are process-focused (as they should be), BPM could be playing an interesting role behind the scenes in their cloud infrastructure (much as they've made a lot of noise about their rules service in BlueMix). I get the feeling they might move to a mode where they're trying to "process-enable" and "rules-enable" so-called "normal' development shops building enterprise apps. It's an interesting tactic, as most of those shops today would either "write the code" or use something open source and apache licensed. But if someone is handling the scaling/infrastructure for you maybe it gets interesting again.
Comment
I probably should have included a link to our post for an "in general" discussion of this topic, i posted this on the bp3 blog the other day: http://www.bp-3.com/blogs/2014/07/ibm-apple-enterprise-mobile-upgrade/
  1. Scott Francis
  2. 2 years ago
  1. more than a month ago
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Patrick Lujan Accepted Answer
Blog Writer
Analytics opportunity (apps' usage, insight) for Apple. Infra opportunity ("big data and analytics capabilities";) for Big Blue. Smells like more intrusiveness into what we're doing, looking at, buying, interested in to me.
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Steve Weissman Accepted Answer
My first reaction centered on interfaces/devices/usability, especially from the mobile standpoint. I don't believe IBM cares about it the way Apple does, but now they don't have to! Though they do have to listen ...
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Kevin Parker Accepted Answer
Blog Writer
I hear the sizzle but I don't see the steak. The apparent ubiquity of "iDevices" in the North America is not matched in Europe and Asia where 'Droids dominate. Directionally it is good but until I see a real deliverable I can't assess the value to BPM or BPMS yet. I will wait and watch eager however.

Between you and me though, my suspicious-cynical IT-veteran Hyde has more answers than my early-adopter enthusiast Jekyll has questions at this point.
Comment
Me too - "I hear the sizzle but I don't see the steak"
  1. Guest
  2. 2 years ago
  1. more than a month ago
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E Scott Menter Accepted Answer
Blog Writer
Information Week reported that the deal includes "workflow". Hard to say what that means, as virtually everybody says their product includes workflow at this point. Certainly, it's raising the barrier to entry for providing mobile workflow apps to large enterprises. Meanwhile, IBM GIS and Apple are fairly, um, dissimilar. Another possibility is that the whole thing dissolves into tears.
http://www.bplogix.com/images/icon-x-medium.png Scott
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Jason Noker Accepted Answer
On paper this looks like impressive. The question with IBM is always "is this marketing or is this real?".

IBM's software brand alignment strategy will make the execution of this partnership pretty interesting. Their acquisition of Worklight made them a player in mobile application development and MDM. Worklight, now part of websphere has become more and more integrated into Lombardi over the past 2 years (though still not on par with Appian's SAIL).

Assuming this endeavor is going to cross brands (bringing together analytics + websphere) the sales execution is going to be a challenge at anything but the large enterprise as the individual product sales teams will remain separate. My guess is that IBM will create "mobile enablement" overlays that span the brands and try to train/incent individual sales teams to co-sell with each other - great in theory, difficult to execute.

My initial prediction is that this has almost no impact on the BPM market for 2 primary reasons:
1 - the impact of this partnership will likely be felt at the top of the market, specifically in enterprise outsourcing deals. It may actually impact companies like CSC and Accenture more than it impacts the BPM space.

2 - analytics, big data, workflow - sounds like adaptive case management right? IBM cannot get it's ACM story straight. They have a great platform with Lombardi + ILOG + Worklight but as soon as they hear the words 'case management' they lose their mind and start talking about Filenet.
References
  1. https://twitter.com/jnoker
Comment
love the "lose their mind" comment lol
  1. Scott Francis
  2. 2 years ago
  1. more than a month ago
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  3. # 6
David Chassels Accepted Answer
First thought was here comes another IBM marketing driven message that will mislead readers but I can see the logical thinking in mobile playing important part in "BPM". However in reality this is a simple exercise but I fear complexity will emerge from these giants and may distract the advancement of the supporting BPM technology?
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  1. more than a month ago
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Eric A. Stephens Accepted Answer
Blog Writer
I believe its a realization of the additional level of behavioral content that can be captured by mobile devices and how that needs to be intelligently integrated into an organizations information architecture fabric. In addition to capturing more data from the mobile devices, organizations will need to mature and then "instrument" their internal business processes in order to gain even more insight into consumer/employee behavior.

What comes to mind is the human element of such "instrumentation". Some consumers will be resistant to such invasive measures while employees in some cases will simply rebel from the idea. This level of visibility into how processes are executed starts to increase the level of accountability. For some, that is welcome while for others its downright frightening.
Eric A. Stephens | Oracle Enterprise Architect Director
Oracle North America Technology & Government Consulting
IT Strategy & Architecture Services
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