January 14, 2014 09:04 AM Eastern Standard Time

BERLIN & SUNNYVALE, Calif.--(BUSINESS WIRE)--Workflow vendor Effektif today officially launched its new cloud service. This business process platform as a service (bpmPaaS) enables business users to implement and run their daily processes within minutes.

Effektif is designed to organize repetitive work within the enterprise. Unlike other task management tools the product adds the process dimension for recurring tasks as well as system integration capabilities for end-to-end enterprise processes. A range of pre-configured connectors, e.g. for accessing documents in Google Drive or manipulating CRM data in Salesforce, help to integrate enterprise systems.

“Cloud-based workflow platforms are on the rise. By directly targeting the business user, they help to reach broader adoption of BPM within the enterprise”, Nathaniel Palmer, founding editor of BPM.com, says. “Self-organization on the team and department level using ad hoc workflows are a powerful tool for every organization”, Markus Wissing, Head of Application Technology Architecture at Bombardier Transportation, adds.

Effektif was founded by Tom Baeyens, the initiator of popular open source projects jBPM (now part of Red Hat) and Activiti (part of Alfresco). The product launch follows a €1.2m investment by Signavio in March 2013.

* Google, Salesforce, Red Hat and Alfresco are trademarks of the respective companies

Nathaniel Palmer
Author: Nathaniel PalmerWebsite: http://bpm.com
VP and CTO
Rated as the #1 Most Influential Thought Leader in Business Process Management (BPM) by independent research, Nathaniel Palmer is recognized as one of the early originators of BPM, and has led the design for some of the industry’s largest-scale and most complex projects involving investments of $200 Million or more. Today he is the Editor-in-Chief of BPM.com, as well as the Executive Director of the Workflow Management Coalition, as well as VP and CTO of BPM, Inc. Previously he had been the BPM Practice Director of SRA International, and prior to that Director, Business Consulting for Perot Systems Corp, as well as spent over a decade with Delphi Group serving as VP and CTO. He frequently tops the lists of the most recognized names in his field, and was the first individual named as Laureate in Workflow. Nathaniel has authored or co-authored a dozen books on process innovation and business transformation, including “Intelligent BPM” (2013), “How Knowledge Workers Get Things Done” (2012), “Social BPM” (2011), “Mastering the Unpredictable” (2008) which reached #2 on the Amazon.com Best Seller’s List, “Excellence in Practice” (2007), “Encyclopedia of Database Systems” (2007) and “The X-Economy” (2001). He has been featured in numerous media ranging from Fortune to The New York Times to National Public Radio. Nathaniel holds a DISCO Secret Clearance as well as a Position of Trust with in the U.S. federal government.

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